Amazon introduces ‘StyleSnap’ shopping recommendation feature

June 5, 2019

LAS VEGAS (Reuters) – Amazon.com Inc on Wednesday introduced “StyleSnap”, a feature on its app that allows users to upload a picture of a look or style they like and get recommendations for similar items on the platform.

When providing recommendations, StyleSnap considers a variety of factors such as brand, price range, and customer reviews, the company said in a blog post.

Shoppers “struggle to find styles they can’t describe in words,” Jeff Wilke, Amazon’s CEO of consumer business, said while introducing the service at the company’s “re:MARS” conference on artificial intelligence in Las Vegas.

(Reporting by Arjun Panchadar in Bengaluru and Jeffrey Dastin in Las Vegas; editing by Diane Craft)

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