Financial Times reaches a million paying readers

April 1, 2019

LONDON (Reuters) – The Financial Times has reached a milestone of a million paying readers, it said on Monday, with revenues and profits continuing to rise since the London-based business publication was acquired by Japan’s Nikkei from Pearson in 2015.

The FT was one of the first newspapers to introduce a paywall, in 2002, charging online readers for news they had come to expect for free on the internet in a trend that challenged the business model of printed news media.

The New York Times followed in 2011 following years of debate and in November said it had more than 3 million paying digital-only subscribers and more than 4 million subscribers in total, including the print edition.

The FT’s digital subscribers account for more than three-quarters of its circulation. The pink-paged print edition continues to be profitable, the FT said.

It established a metered access model in 2007, requiring users to register and charging them if they read more than a certain number per month, before switching to paid trials as its primary pay model in 2015, in which readers would get access to most FT content for a month for a small sum.

The FT’s operating profit was 25 million pounds ($33 million) in 2018 and operating revenue was 383 million.

“We have proved that quality journalism can be a quality, growth business. We have also shown the enduring value of independent, authoritative and reliable reporting and analysis,” the FT’s Chief Executive John Ridding said in a statement.

(Reporting by Georgina Prodhan; Editing by Keith Weir)

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