May 22, 2019
TOKYO (Reuters) – Sony Corp sees the smartphone business as indispensable to its brand portfolio, bucking calls from some investors that the Japanese electronics firm should scrap the money-losing business, its CEO said.
Sony’s consumer electronics hardware business “has centered on entertainment since our foundation, not daily necessities like refrigerators and washing machines,” Kenichiro Yoshida told a group of journalists on Wednesday.
“We see smartphones as hardware for entertainment and a component necessary to make our hardware brand sustainable,” he said. “And younger generations no longer watch TV. Their first touch point is smartphone,” he said.
(Reporting by Makiko Yamazaki; Editing by Anshuman Daga)